ORGAIN INTRODUCES FIRST EVER
21g PLANT-POWERED PROTEIN SHAKE
Orgain’s New Shake Provides a High Protein, Plant-Based Option On-The-Go
Anaheim, Calif. (March 10, 2017) – Orgain, makers of high-quality, doctor-developed nutritional products, is launching the first 21g organic, plant based protein shake at Expo West together with the company’s new logo and packaging refresh.
As the plant-based trend grows, with 55 percent of Americans saying they plan to eat more plant-based foods*, the new shake meets the needs of consumers looking for convenient, high-protein, plant-based options. Orgain has proven expertise in developing plant-based products that deliver on nutrition as well as taste with a wide product portfolio of plant-based protein options including organic plant based protein powders and vegan protein shakes.
Orgain is proud to be sampling this groundbreaking product launch – the first ever high protein shake that is 100 percent plant based, USDA Certified Organic with zero grams of sugar and no artificial sweeteners. It is the only shake of its kind, and is the ready-to-drink version of Orgain’s best-selling plant-based protein powders. Beginning in April 2017, the creamy and delicious 21g plant-based shakes will be available in Vanilla Bean and Smooth Chocolate flavors at Whole Foods Market, Amazon.com and The Vitamin Shoppe locations nationwide.
“We are thrilled to introduce our new plant-based shake at Expo. It has been a personal goal of mine to create a delicious, high protein, plant-based shake made of organic, clean, ingredients,” said company founder and physician, Andrew Abraham MD. Abraham explained that, in doing so, Orgain was relentless about overcoming the grit and bitterness typical of many plant-based proteins. “We are incredibly proud of the taste and texture of this shake, which packs 21g of plant-based protein per serving. Whether you’re looking for a healthy, vegan meal replacement or a convenient pre or post workout boost, this product is designed to help you meet your fitness and lifestyle goals.”
- 21g plant-based pea protein
- USDA Certified Organic
- Zero grams of sugar and no artificial sweeteners
- 100% vegan, gluten-free and Non-GMO
- Smooth and delicious
A New Look
The new 21g organic plant-based shakes will be Orgain’s first product to feature the new logo and package design that the company is rolling out this year. “With the help of great design partners, we’ve been pursuing a packaging and logo refresh to bring a cleaner, more impactful design to amplify our presence on shelf and online,” Dr. Abraham says. “Our new logo and look confidently convey Orgain’s passion and purpose to create delicious, clean nutrition products to help people live healthy, vibrant lives.” The new logo was created by Bright Design (Marina Del Rey, CA) and expanded into packaging and identity by Honeymoon (Boulder, CO) in partnership with Nyah LLC (North Carolina).
All attendees are invited to visit booth number # 2302 to sample Orgain’s creamy 21g plant-based protein shake and to preview the brand’s fresh, new look and feel. The company will be exhibiting at Natural Products Expo West, Anaheim Convention Center in Anaheim, CA from March 10-12th.
Founded in 2008, Orgain® makes delicious organic nutritional products including nutrition shakes, protein shakes and protein powders to help people lead healthy, vibrant lives. Orgain was created by Dr. Andrew Abraham, whose own experience seeking high-quality organic nutrition during his cancer treatment years ago inspired him to develop products for active people in need of great-tasting wholesome nourishment on the go. Available online and in 30,000 stores nationally, Orgain is perfect for busy lifestyles, weight management and fitness training/recovery. Learn more at Orgain.com.
Contact: Jessica Vitale