HFA provides all Conference and Trade Show registrants with a branded bag at registration that includes event-related promotional materials. Your company has the opportunity to feature a 1-color corporate logo alongside the HFA Show logo on these bags. Distributed on the first day, these bags are often carried by attendees throughout the event and have lasting value, as many continue to use them long after the Show concludes.

Sponsor benefits include:

• Provide 5,000 bags (reusable bags or comparable) for distribution at registration to conference attendees

Item notes: 

• Sponsor is responsible for all aspects and expenses related to the customization, production and shipping of 5,000 bags to the event.
• A design sample must be submitted to HFA for review and approval before production by January 14, 2026

As HFA Show attendees register onsite, they will receive an attendee bag that can include a one-page promotional offering or small giveaway from your company. Successful inserts often feature coupons, product incentives, or special promotions designed to drive traffic to your booth.

Sponsor benefits include:

• Provide apprximately 5,000 one-page 8.5"x11" or smaller, two-sided promotional flyers, to be inserted into bags attendees receive at registration. Catalogs or multi-page brochures will not be accepted.
• Upon advance approval by HFA, small giveaways may be included instead of flyer.

Attendees love starting their day with a coffee and recharging between sessions. As the sponsor, you'll receive prominent recognition and signage at the coffee bar stations, with the option to supply branded cups and napkins for added exposure.

• Sponsor to provide branded cups (3,000 recommended quantity)
• Sponsor to provide branded napkins (9,000 recommended quantity)

Note: Full description and photo of cups and napkins to be used to be provided no later than January 30, 2026 for approval, prior to printing. Items to be received at advance warehouse no later than 2 weeks prior to start of the event.

Direct attendees to your booth with eye-catching custom floor decals strategically placed along the Trade Show floor aisles! These bold, attention-grabbing visuals are an effective way to capture attendee interest and direct traffic right to your booth, ensuring maximum visibility and engagement.

Sponsorship benefits include:

• Up to (3) sponsor branded decals directing attendees to your booth. Maximum size of 24" x 24".
• Decals will be installed on trade show floor on Sunday, March 15 and remain on display until Wednesday, March 18 at 4:00 PM.

Graphics notes:

•  Sponsor is responsible for all costs associated with the design, production, installation and dismantling of decals. 
• In compliance with venue policies, sponsor will work with official show decorator, Freeman, to produce and install decals.

Direct attendees to your booth with eye-catching custom floor decals strategically placed along the Trade Show floor aisles! These bold, attention-grabbing visuals are an effective way to capture attendee interest and direct traffic right to your booth, ensuring maximum visibility and engagement.

Sponsorship benefits include:

• Up to (10) sponsor branded decals directing attendees to your booth. Maximum size of 24" x 24".
• Decals will be installed on trade show floor on Sunday, March 15 and remain on display until Wednesday, March 18 at 4:00 PM.

Graphics notes:

• Sponsor is responsible for all costs associated with the design, production, installation and dismantling of decals. 
• In compliance with venue policies, sponsor will work with official show decorator, Freeman, to produce and install decals.

Located across from the 5th Avenue entrance and near The HFA Show Registration, Starbucks and Hall E Trade Show Entrance, this video wall offers constant traffic with continual visibility throughout the Show.

• Screen Size: 40' Wide x 11.5' High
• 3mm Pixel Pitch, High-Definition Direct View LED Video Wall

Sponsor benefits include:

(1) 30-second promotion that will run on a continuous loop From Monday, March 16 - Wednesday, March 18, 2026. 

Located near Registration and Hall E Trade Show Entrance, this video wall offers constant traffice with continual visibility throughout the Show.

• Screen Size: 20' Wide x 11.5' High
• 3mm Pixel Pitch, High-Definition Direct View LED Video Wall

Sponsor benefits include:

(1) 30-second promotion that will run on a continuous loop From Monday, March 16 - Wednesday, March 18, 2026. 

​Showcase your company logo and branding alongside The HFA Show branding at the onsite registration area. This highly trafficked area will be continuously seen by all attendees as they register and come to and from the Trade Show. This opportunity is a great way to make a statement and have your company branding showcased in one of the busiest areas at the event.

Sponsor benefits include:

• (1) corporate logo featured prominently on HFA registration counters 
• Counters will be installed Sunday, March 15 and will remain in place until the conclusion of registration services on Wednesday, March 18 at 4 p.m.

Note: Does not include sponsor recognition on technology platform used for registration services. No additional sponsor branding, messaging, or logos will be permitted on registration counters.

Position your brand front and center with this amazing opportunity as attendees enter the Trade Show. Your company logo and creative will be integrated with HFA Show branding, providing you with outstanding visibility and exposure.

Sponsor benefits include:

• (1) corporate logo featured prominently on Trade Show Entrance display arches

Note: Does not include other display arches elsewhere at show. No additional sponsor branding, messaging, or logos will be permitted on Trade Show Entrance display arches.

Leverage your exposure by becoming a sponsor of the HFA Show Event App, available to all registered Convention and Trade Show attendees. Event attendees access the app throughout the event to plan which sessions they want to attend, learn about exhibitors and sponsors, connect with each other, and more.  Your company will get a lot of exposure as attendes return to the app through out the event. The app will provide your company with many exciting benefits including enhanced recognition and exposure, push notifications to attendees and more.

Visibility in the mobile app:

• Up to (2) column images in the homepage section of the mobile app linking to sponsor listing. Images will appear on top right of both mobile app and online platform and will rotate through with other sponsor and HFA content.
• Posted when app goes live (approximately 1 week prior to event) through out the lifetime of event.

Push notifications:

• One (1) pre-event (March 8-14, 2026) push notification pushed directly to attendees dievcies with link to sponsor listing in platform
• One (1) daily push notification (March 16-18, 2026)

Note: Particular sections of the mobile app will recognize other companies supporting HFA events, activities, and products as appropriate.

Attach your company name, corporate logo, and special message to all attendee badges. HFA requires all attendees to wear their name badges at all scheduled activities each day of the event... so your personal messaging will be viewed by prospective buyers at all times!

• Sponsor to provide 10,000 double-clip lanyards with adjustable length sliders. 
• Sponsorship is responsible for all expenses related to the production and shipping of the lanyards to the 2026 HFA Show.
• A sample PDF of the lanyard must be submitted to HFA for advance approval, prior to production, by December 26, 2025.  
• HFA to distribute Lanyards at registration desk area.

Showcase your corporate logo on all Convention and Trade Show attendee badges (excluding exhibitor badges). This sponsorship gives you exposure throughout the three days of the event . Attendees must wear their badges at all times to HFA Convention and Trade Show events and activities for admission.

• Name badges will be printed with (1) two-color sponsor image, which caninclude sponsor corporate logo and booth number
• Maximum size is 1" wide and 1/2" tall.
• Final artwork due to HFA by January 16, 2026

Two of the most requested items from Convention attendees are a notepad and pen. This is your opportunity to personally brand the Notebook (special combo package of Notebook and Pen also available) which the HFA team will distribute to attendees on your behalf.

NOTE: Sponsoring company is responsible for the production and shipping of the pens and pads.

Two of the most requested items from Convention attendees are a notepad and pen. This is your opportunity to personally brand the pen (special combo package available for both the notebook and pen), which the HFA team will distribute to attendees on your behalf.

NOTE: Sponsoring company is responsible for the production and shipping of the pens and pads.

Two of the most requested items from Convention attendees are a notepad and pen. This is your opportunity to personally brand both items, which the HFA team will distribute to attendees on your behalf.

NOTE: Sponsoring company is responsible for the production and shipping of the pens and pads.

Guide attendees around the expansive Trade Show with directional signage complete with your branding and promotional message affixed to each unit. This signage is placed around the Convention Center lobby and on the Trade Show floor in high trafficked areas for all to view.

• More information to come

HFA will play your video on a continuous loop on four monitors connected to our Trade Show Directional Signage, placed strategically in high traffic areas for all three days of the Convention.

• Provide (1) 90-second promotional video or up to (5) PowerPoint Slides
• Videos may include sound. Any monitors located near education sessions will be played at a lower volume.
• Will be shown on (4) flatscreen 42" monitors located in the convention center
• All monitors will display a series of rotating videos and/or PowerPoint slides on a continuous loop from Sunday, March 15 - Wednesday, March 18, 2026