Make a big impression with larger-than-life digital advertising at The HFA Show 2027!

Capture attendees' attention with high-impact, full-motion digital advertising on one of Mandalay Bay Convention Center's impressive video walls. Strategically positioned in the Bayside Foyer on Level 1, near The HFA Show exhibit hall, this prominent display offers exceptional visibility in a high-traffic area throughout the event.

With its expansive size and vibrant, high-definition display, the video wall provides an ideal opportunity to showcase your brand, highlight new products, promote your booth, or deliver a compelling message to thousands of health and fitness industry professionals.

Display Specifications

• Screen Size: 23' 7.5" wide × 13' 5" high
• Resolution: 1920 × 1080 pixels
• Aspect Ratio: 16:9
• Location: Bayside Foyer, Level 1, Mandalay Bay Convention Center

Sponsor Benefits

• One (1) 30-second promotional video displayed on the large-format digital video wall
• Continuous rotation of the sponsor's video within a scheduled advertising loop throughout The HFA Show, March 10–12, 2027
• High-visibility brand exposure in a prominent, high-traffic location near the exhibit hall
• Opportunity to feature your company, products, services, or booth location through dynamic, full-motion video content

Important Details

Sponsor is responsible for providing a completed 30-second video that meets the required technical specifications and submission deadlines. All content is subject to HFA review and approval. Advertising will run in rotation with other scheduled content; frequency of individual impressions will depend on the length of the overall loop.

Double your visibility and make a big impression at The HFA Show 2027!

Maximize your brand's exposure with high-impact, full-motion digital advertising across two prominent video walls at Mandalay Bay Convention Center. Strategically positioned in high-traffic locations, these large-format, high-definition displays provide an exceptional opportunity to capture attention and connect with health and fitness industry professionals throughout The HFA Show.

From showcasing your latest innovations and promoting your booth to building brand awareness, this package delivers repeated visibility across two key locations as attendees navigate the convention center, visit the exhibit hall, and explore nearby dining and entertainment areas.

Included Digital Signage Locations

1. Bayside Foyer Video Wall (Media Wall #6)

Located near The HFA Show exhibit hall, this expansive video wall offers prominent visibility as attendees move through one of the convention center's primary event areas.

• Screen Size: 23' 7.5" wide × 13' 5" high
• Resolution: 1920 × 1080 pixels
• Aspect Ratio: 16:9

2. Shark Reef & Food Court Video Wall (Media Wall #11)

Strategically positioned near the Shark Reef neon sign and food court, this display reaches attendees and visitors traveling through a busy convention center corridor.

• Screen Size: 13' 9.4" wide × 7' 9.2" high
• Display Type: High-definition, direct-view LED video wall
• Pixel Pitch: 3mm

Sponsor Benefits

• One (1) 30-second promotional video featured on both digital video walls
• Continuous rotation of the sponsor's video within scheduled advertising loops on both displays throughout The HFA Show, March 10–12, 2027
• Expanded brand exposure across two prominent, high-traffic locations within Mandalay Bay Convention Center
• Opportunity to showcase your company, products, services, or booth location through dynamic, full-motion video content
• Repeated opportunities to reach attendees as they move between the exhibit hall, meeting areas, dining, and other convention center destinations

Important Details

Sponsor is responsible for providing a completed 30-second promotional video that meets the required technical specifications and submission deadlines. All content is subject to HFA review and approval.

Advertising will run in rotation with other scheduled content on each video wall. Frequency of individual impressions will depend on the length and scheduling of each advertising loop.

Make a powerful first impression as attendees enter The HFA Show trade show floor. Your company’s logo will be prominently integrated with official HFA Show branding on the Trade Show Entrance display arches, placing your brand front and center at one of the event’s most visible and highly trafficked locations.

With attendees passing through the entrance throughout the Show, this premium branding opportunity delivers repeated exposure while aligning your company with the excitement and energy of the trade show experience.

Sponsor Benefits

• Corporate logo prominently featured on the official Trade Show Entrance display arches
• High-impact brand visibility as attendees enter and return to the trade show floor throughout the event
• Sponsor branding integrated alongside official HFA Show branding
• Premium association with one of the primary gateways to The HFA Show trade show experience

Important Details

• Sponsorship applies exclusively to the designated Trade Show Entrance display arches and does not include other display arches located throughout the Show
• No additional sponsor logos, promotional messaging, or other branding beyond the approved corporate logo will be permitted on the Trade Show Entrance display arches
• All sponsor branding and creative materials are subject to HFA review and approval

Guide attendees directly to your booth with custom-branded floor decals strategically placed along The HFA Show trade show aisles. These high-visibility graphics provide an eye-catching way to extend your brand beyond your booth, capture attention, and help drive traffic to your location throughout the Show.

Sponsorship Benefits

• Up to three (3) sponsor-branded floor decals strategically placed to help direct attendees to your booth
• Maximum decal size of 24" x 24"
• Decals installed on the trade show floor on Tuesday, March 9, and displayed through Friday, March 12 at 4:00 PM

Graphics & Production Details

• Sponsor is responsible for all costs associated with the design, production, installation, and removal of the decals
• In accordance with venue requirements, the sponsor will work directly with Freeman, the official HFA Show decorator, for production and installation
• All graphics and placement are subject to HFA and venue approval

Create a highly visible path to your booth with custom-branded floor decals strategically placed along The HFA Show trade show aisles. With up to 10 placements throughout the show floor, this package extends your brand beyond your booth, captures attendee attention, and helps drive traffic directly to your location throughout the Show.

Sponsorship Benefits

• Up to 10 sponsor-branded floor decals strategically placed to help direct attendees to your booth
• Maximum decal size of 24" x 24"
• Decals installed on the trade show floor on Tuesday, March 9, and displayed through Friday, March 12 at 4:00 PM

Graphics & Production Details

• Sponsor is responsible for all costs associated with the design, production, installation, and removal of the decals
• In accordance with venue requirements, the sponsor will work directly with Freeman, the official HFA Show decorator, for production and installation
• All graphics and placement are subject to HFA and venue approval

Make a strong first impression as attendees arrive at The HFA Show with prominent branding in one of the event’s busiest and most visible areas. Your company logo will be featured alongside HFA Show branding on the onsite registration counters, providing continuous exposure as attendees check in and move between registration and the trade show throughout the event.

This high-profile opportunity puts your brand in front of attendees from the moment they arrive and provides repeated visibility throughout the Show.

Sponsor Benefits

• Corporate logo prominently featured on the official HFA Show registration counters
• High-visibility branding in a central area experienced by attendees as they arrive and throughout the Show
• Registration counters installed Tuesday, March 9, and remaining in place through the conclusion of registration services on Friday, March 12 at 4:00 PM
• Valuable brand association with one of the first official touchpoints of the HFA Show attendee experience

Important Details

• Sponsorship does not include recognition or branding on the technology platform used for registration services
• No additional sponsor branding, promotional messaging, or logos beyond the approved corporate logo will be permitted on the registration counters
• All sponsor branding is subject to HFA review and approval

Put your brand in the hands of HFA Show attendees with the official Attendee Bag Sponsorship. Distributed at registration, these bags are carried throughout the Show— giving your company valuable, highly visible brand exposure alongside The HFA Show. With a useful, reusable design, the bags can continue to showcase your brand well beyond the event.

Sponsor Benefits

• Exclusive opportunity to feature your company’s one-color logo alongside The HFA Show logo on the official attendee bag
• Bags distributed to HFA Show attendees at registration
• High-visibility exposure throughout the Show as attendees use their bags during the event

Sponsor Requirements & Important Details

• Sponsor will provide 5,000 reusable bags, or an HFA-approved comparable bag, for distribution at registration
• Sponsor is responsible for all costs associated with customization, production, and shipping of the 5,000 bags to the event
• A design sample must be submitted to HFA for review and approval prior to production
• Design approval deadline: January 14, 2027

Get your message directly into the hands of HFA Show attendees with an insert in the official attendee bag distributed at registration. Promote your brand, highlight a featured product, share an exclusive offer, or provide a special incentive designed to drive attendees to your booth and increase engagement during the Show.

Sponsor Benefits

• Opportunity to include approximately 5,000 promotional inserts in the official attendee bags distributed at registration
• Promote a special offer, product, booth activation, giveaway, or other call to action directly to HFA Show attendees
• Inserts may be a one-page, two-sided promotional flyer measuring 8.5" x 11" or smaller
• Catalogs and multi-page brochures will not be accepted
• With advance HFA approval, a small promotional giveaway may be provided in place of a flyer

Sponsor Requirements & Important Details

• Sponsor is responsible for the production and delivery of approximately 5,000 approved inserts or promotional items
• All materials and promotional giveaways are subject to advance review and approval by HFA

Put your brand around the neck of every HFA Show attendee with one of the event’s most visible sponsorship opportunities. As the official Attendee Lanyard Sponsor, your company’s name, logo, and approved messaging will be prominently displayed on the lanyards distributed with attendee badges at registration.

Because attendees are required to wear their badges throughout The HFA Show, your brand travels with them—from educational sessions and networking events to the trade show floor and other official activities. The result is continuous, highly visible exposure to thousands of industry professionals, prospective customers, and decision-makers throughout the event.

Sponsorship Benefits

• Exclusive opportunity to feature your company name, corporate logo, and approved messaging on the official HFA Show attendee lanyard
• Lanyards distributed by HFA to attendees at the registration area
• High-frequency brand exposure throughout the Show as attendees wear their badges during official event activities
• Valuable visibility across the trade show floor, educational sessions, networking events, and other HFA Show experiences

Production & Important Details

• Sponsor will provide 10,000 double-clip lanyards with adjustable-length sliders
• Sponsor is responsible for all costs associated with the design, production, and shipping of the lanyards to The HFA Show 2027
• A PDF design proof of the proposed lanyard must be submitted to HFA for review and approval prior to production
• Design approval deadline: December 18, 2026
• Lanyards may not be produced until HFA has provided approval
• Final production and delivery specifications will be provided by HFA

Put your brand directly on the official HFA Show attendee badge and gain continuous visibility throughout the event. Your corporate logo, and booth number if desired, will appear on attendee badges, giving your company repeated exposure as attendees move throughout educational sessions, networking events, and the trade show floor.

Because attendees are required to wear their badges for admission to official HFA Show events and activities, this sponsorship keeps your brand highly visible throughout all three days of the Show and puts your company in front of prospective customers and industry decision-makers wherever they go.

Sponsorship Benefits

• Sponsor branding featured on all HFA Show attendee badges and the sponsoring company’s exhibitor badges; branding will not appear on other exhibitors’ badges.
• One two-color sponsor image printed directly on each applicable attendee badge
• Sponsor image may include the company’s corporate logo and booth number
• Continuous brand visibility throughout the three-day event as attendees wear their badges during official HFA Show activities
• Valuable opportunity to reinforce your company’s presence and help drive awareness of your location on the trade show floor

Artwork & Important Details

• Sponsor artwork may include one two-color corporate logo/image and booth number
• Maximum artwork size is 1 inch wide x 1/2 inch high
• Final, production-ready artwork must be submitted to HFA by January 8, 2027
• All sponsor artwork is subject to HFA review and approval

Attendees love starting their day with a coffee and recharging between sessions. As the sponsor, you'll receive prominent recognition and signage at the coffee bar stations, with the option to supply branded cups and napkins for added exposure.

• Sponsor to provide branded cups (3,000 recommended quantity)
• Sponsor to provide branded napkins (9,000 recommended quantity)

Note: Full description and photo of cups and napkins to be used to be provided no later than January 29, 2027 for approval, prior to printing. Items to be received at advance warehouse no later than 2 weeks prior to start of the event.

Leverage your exposure by becoming a sponsor of the HFA Show Event App, available to all registered Convention and Trade Show attendees. Event attendees access the app throughout the event to plan which sessions they want to attend, learn about exhibitors and sponsors, connect with each other, and more.  Your company will get a lot of exposure as attendes return to the app through out the event. The app will provide your company with many exciting benefits including enhanced recognition and exposure, push notifications to attendees and more.

Visibility in the mobile app:

• Up to (2) column images in the homepage section of the mobile app linking to sponsor listing. Images will appear on top right of both mobile app and online platform and will rotate through with other sponsor and HFA content.
• Posted when app goes live (approximately 1 week prior to event) through out the lifetime of event.

Push notifications:

• One (1) pre-event (March 3-9, 2027) push notification pushed directly to attendees dievcies with link to sponsor listing in platform
• One (1) push notification sent each day of the event (March 10-12, 2027)

Note: Particular sections of the mobile app will recognize other companies supporting HFA events, activities, and products as appropriate.

Put your brand in the hands of HFA Show attendees with a custom-branded notebook—one of the most requested and useful attendee items at the Show. Distributed by the HFA team, the notebook gives attendees a convenient place to capture ideas, insights, and new connections throughout the event while providing your company with valuable brand visibility during The HFA Show and beyond.

As the official Attendee Notebook Sponsor, your company will have the opportunity to prominently feature its corporate logo and approved branding on the notebook. For even greater visibility, a combination Notebook and Pen Sponsorship Package is also available.

Sponsorship Benefits

• Exclusive opportunity to feature your company’s corporate logo and approved branding on the official attendee notebook
• Notebooks distributed to attendees by the HFA team
• Practical, high-value item attendees can use throughout educational sessions, meetings, and other Show activities
• Extended brand exposure as attendees continue to use the notebook during and after The HFA Show
• Opportunity to combine the notebook sponsorship with the Official Attendee Pen Sponsorship for additional visibility

Production & Important Details

• Sponsoring company is responsible for all costs associated with the production and shipping of the notebooks
• HFA will provide additional information regarding production specifications, required deliverables, shipping instructions, and applicable deadlines
• A PDF design proof of the branded notebook must be submitted to HFA for review and approval no later than January 29, 2027
• Notebooks may not be produced until HFA has approved the final design
• Completed notebooks must arrive at the designated advance warehouse no later than two weeks prior to The HFA Show
• Advance warehouse shipping instructions and delivery requirements will be provided by HFA

Two of the most requested items from Convention attendees are a notebook and pen. This is your opportunity to personally brand the pen (special combo package available for both the notebook and pen), which the HFA team will distribute to attendees on your behalf.

NOTE: Sponsoring company is responsible for the production and shipping of the pens.

Two of the most requested items from Convention attendees are a notebook and pen. This is your opportunity to personally brand both items, which the HFA team will distribute to attendees on your behalf.

NOTE: Sponsoring company is responsible for the production and shipping of the pens and notebooks.

Put your brand at the center of the attendee experience with prominent exposure on directional signage throughout The HFA Show. Strategically positioned in high-traffic areas of the Convention Center lobby and trade show floor, these signs help attendees navigate the Show while delivering repeated visibility for your brand and promotional message throughout the event.

Sponsorship Benefits

• Sponsor branding featured on 20 directional signs positioned throughout the HFA Show
• Each directional sign includes a prominent sponsor-branded graphic measuring approximately 94" wide x 16" high
• Four (4) directional sign locations will also feature digital video monitors, providing an additional opportunity to showcase your brand
• Sponsor may provide one promotional video of up to 90 seconds with audio to be displayed on the monitors
• Sponsor video will rotate with other approved sponsor content throughout the Show
• High-visibility placement provides repeated brand exposure as attendees navigate the Convention Center and trade show floor

Graphics & Video Details

• All sponsor graphics and video content are subject to HFA review and approval
• Production specifications, submission deadlines, and additional requirements will be provided by HFA

Keep your brand visible as attendees navigate The HFA Show’s education programming. Digital signs located outside each concurrent session room display the day’s session schedule and serve as an important resource for attendees throughout the conference.

As the sponsor, your corporate logo will be prominently incorporated into the Digital Session Signs, providing consistent brand visibility alongside educational programming throughout the event.

Sponsorship benefits include:

• Corporate logo displayed on Digital Session Signs outside all concurrent session rooms
• Consistent brand visibility alongside daily education session information
• Exposure to attendees throughout scheduled education programming
• HFA to provide logo specifications and submission deadlines

HFA will play your video on a continuous loop on four monitors connected to our Trade Show Directional Signage, placed strategically in high traffic areas for all three days of the Convention.

• Provide (1) 90-second promotional video or up to (5) PowerPoint Slides
• Videos may include sound. Any monitors located near education sessions will be played at a lower volume.
• Will be shown on (4) flatscreen 42" monitors located in the convention center
• All monitors will display a series of rotating videos and/or PowerPoint slides on a continuous loop from Tuesday, March 9 - Friday, March 12, 2027