Wearable Sensing is an actively growing San Diego-based company founded in 2013 and focused on the development of high-end wearable sensing technology and its potential applications. Our first products are wearable wireless dry electrode systems based on technology licensed from Quantum Applied Science and Research (QUASAR). These state-of-the-art dry electrophysiological sensors enable the recording of high-fidelity electroencephalography (EEG) signals from the scalp with comparable signal quality to that obtained with conventional medical grade electrodes, but without the latter’s technical hassles and sensitivity to artifacts. Wearable Sensing has embedded these research-grade sensors into headsets that are practical to use outside the laboratory, in real-world, and virtual-world environments. These practical yet high-fidelity systems are revolutionizing EEG and opening the door to innovative applications in commercial domains including neuroergonomics, augmented cognition, Brain-Computer-Interfaces (BCI), neuromarketing, peak-performance training, neuroeducation, etc.