Power is Nothing Without Control - Personalizing Subscriber Actions to Reduce Churn and Increase Revenue
Wednesday, September 21, 2022: 8:50 AM - 9:30 AM EDT
Speaker(s)
Description
Digital twins are revolutionizing a number of industries and are just starting to be adopted by operators. Digital twins bring a completely new perspective by simulating the reactions of subscribers to campaigns before actually running them and automatically selecting personalized actions for each subscriber. They are created through machine learning of the subscribers behavior, leveraging data that operators already have.
We’ll explore the pain points of classical AI-based approaches and how to implement this new approach, from technical challenges to organizational implications. You’ll learn how this data-driven innovation can improve many aspects of your business: pricing, revenue, retention, and cash flow, generating a very large impact on your bottom line.
Special guest Lou Borelli, CEO of the NCTC and industry veteran, brings a unique perspective.
Super Tracks:
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The 2022 Official Digital Show Daily, Presented by Pipeline
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972.910.6890
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