Supersmile
Supersmile is a science-led oral-care company dedicated to transforming the way people care for their smiles. What we do goes far beyond whitening—we create clinically advanced formulas that strengthen enamel, improve gum health, balance oral pH, and support long-term wellness. Founded by Dr. Irwin Smigel, the Father of Aesthetic Dentistry, our brand is built on the belief that beauty should never come at the expense of health. Every product we make follows this principle: powerful results, no sensitivity, no harsh abrasives, and no damage to enamel.
At the core of our innovation is Calprox®, our proprietary technology that gently but effectively lifts stains and dissolves the protein pellicle where discoloration begins. This allows us to whiten teeth up to six shades in seven days (on average) while maintaining the integrity of the enamel. Our formulas are also powered by ingredients like nano-hydroxyapatite, antioxidants, minerals, and clean actives that promote healthier gums, reduce plaque, and protect teeth from daily wear.
We design products for real life—easy to use, safe for daily brushing, and suitable for natural teeth, veneers, crowns, bonding, and dentures. From our Professional Whitening Toothpaste and Accelerator to our whitening strips, rinses, tongue cleaners, dental chews (Petsmile), and next-generation toothbrushes, everything we create is engineered to elevate the daily oral-care experience.
Supersmile is where beauty meets modern dental science. We take the guesswork out of oral health by creating systems that work smarter, not harsher. Our mission is simple: to help people achieve whiter teeth, healthier gums, and a more confident smile—safely, effectively, and consistently. Whether at home, on the go, or as part of a professional routine, Supersmile delivers results you can feel and see, backed by decades of research and trusted worldwide.
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Supersmile’s New Generation Toothbrush features soft, precision-angled bristles and a sleek, ergonomic handle for a deeper clean and healthier, brighter smile
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